Merchant Pro Express

How Morey Creative Studios Helped Transform a Local Credit Card Processing Company into a National Merchant Services Provider

Website Design
Lead Generation
SEO
Content Creation
Collateral & Graphic Design
 
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The extraordinary partnership between Morey Creative Studios and MerchantPro Express (MPX) was forged nearly four years ago, when Team Morey began assisting the merchant processing agency with its inbound digital marketing efforts.

The relationship has since been characterized by increased organic web traffic, more customers, new employees, and significant growth, overall.

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Background

Headquartered in Woodbury, NY, MPX began as a local credit card processing company helping businesses accept and process card payments—debit, credit, gift, and electronic benefit transfer (EBT) transactions, among these.

The organization is comprised of an innovative and knowledgeable team of sales agents dedicated to helping their clients save money and expand. Through this consultative sales approach, MPX treats every client and agent as partners, and remains fully invested in their success.

Due to MPX’s expertise, enthusiasm, and professional relationship with global commerce technology and solutions company First Data, it had the potential to become a leading merchant services provider—not just in New York, but across the United States.

However, to reach its full potential, MPX needed to shift its focus to digital marketing, which is where Morey Creative Studios comes in.

Joe Doyle, a partner at MPX, explains: “Morey Creative worked with us to design a vision for our brand, and implemented an action plan that exceeded our expectations.”

MOREY CREATIVE STUDIOS’ EFFORTS

MPX sought to find new clients and hire more sales agents for its team—whether businesses seeking new merchant services sales opportunities, or individuals interested in starting new careers in sales with part-time positions that enabled them to work remotely.

With these goals in mind, Morey Creative utilized its HubSpot and inbound marketing skills to:

  • Identify Personas
  • Conduct Keyword Research
  • Create a Content Strategy
  • Write Helpful & Comprehensive Industry-Related Blog Posts
  • Optimize Content via Social Media
  • Develop Downloadable Content in the Form of Case Studies & White Papers
  • Create Beautifully Designed Landing Pages & Calls-to-Action
  • Design Marketing Collateral for Agents to Use Offline (Fliers, One-Page PDFs, etc.)

 


 

Extraordinary Results

MPX is thrilled with Morey Creative’s efforts, and credits much of its success to the Platinum HubSpot Partner Agency’s inbound marketing strategies and initiatives.

“Morey Creative Studios has completely transformed our online presence,” praises MPX Chief Operating Officer Sean O’Neil. “Before engaging them nearly four years ago, we had practically no internet traffic and rarely appeared in search engine searches. Presently, we appear on the first page of nearly every relevant search in our industry, have thousands of unique visitors every month, and receive several prospective sales agent and customer inquiries daily.”

“Morey Creative Studios has increased my business unit’s production by generating exceptional, customized sales collateral,” echoes Doyle. “I can say with 100-percent certainty that choosing Morey Creative as our business partner has taken our entire company to the next level in the marketplace.”

Since beginning this journey in the summer of 2015, MPX has hired more sales agents, not only on Long Island, but in other parts of the country—enabling them to expand and open other offices nationwide. Consequently, they now reach more merchants, and help them save money on credit card processing services.

The following charts and data demonstrate just how successful the MPX-Morey Creative Studios partnership has been:

 MPX - Organic Traffic

Organic traffic increased significantly. In August 2015, there were 236 visits via organic search. In July 2019, there were 3,600 visits. That’s an astounding 1,425.42% climb.

In total, MPX has experienced 116,677 organic visits in just four years.

 

MPX - Direct Traffic

Direct traffic continues to reach new heights as well. In July 2019, MPX attracted 2,610 direct visits, up from just 466 in August 2015—a 460.09% increase.

In total, there have been 72,846 direct visits to MPX’s website from August 2015 to July 2019.

 


 

Through 2019, MPX, on average:

66

New contacts gained per month—18.89 of which were organic.

 

5,418

Visits to the website per month.

 

3,316.57

Blog views per month.

 

 

We are expecting even greater numbers through the remainder of 2019 and into 2020.

1,788.24%

Jump in website traffic as a result of email marketing efforts. In August 2015, there were 17 sessions due to email marketing. In July 2018, there were 321 sessions.

 

15,760

Website visits via MPX’s social media pages.

1,460%

Increase in website traffic from referrals. There were just 15 referrals to the site in August 2015. There were 234 referrals in July 2018.

 

858

Contacts obtained from direct website visits alone.

 

There are 262 keyword/keyword phrases in SEO optimization platform SEMrush that MPX is currently ranking in the Top 10 for on Google in the United States—35 of which are in the Number-One Spot!

 


 

Only Good Things to Come

Our partnership with MPX has achieved great success since its inception, and we are committed to continuing our efforts, and even more triumphs in the future.

Furthermore, both teams value this truly remarkable relationship.

“Morey Creative Studios is a true business partner,” declares Doyle. “They care about our success and are always willing to go the extra mile.”

“When we have a business development or marketing idea, we routinely bring in Morey Creative to help us flesh out and develop a plan forward,” agrees O’Neil.