Morey Creative Studios is an award-winning podcast production company.
Morey Creative Studios provides an array of digital content marketing services to B2B organizations. Podcasting is one of the most creative and effective forms of content your organization can provide to demonstrate expertise and authority in an industry, attract new employees and customers, and align your brand with a larger audience.
Morey has an extensive background in radio broadcasting and boasts a team of award-winning podcast producers.
We work closely with our clients to determine the following:
Drive new customers and create value for prospects.
Demonstrate thought leadership and align customers with your organization.
Increase brand engagement by involving customers and/or employees.
“How to Make Branded Podcasts That Pop”
According to market research firm Edison Research:
Sounds daunting, doesn’t it?
It might, until you consider there are:
That’s a lot of competition. Suddenly, 700,000 seems pretty manageable and a great way to break through the clutter and noise.
“The Infinite Dial 2019”
by Edison Research and Triton Digital
Morey Creative Studios creates two distinct types of podcasts depending upon what is right for your organization.
(Expertise, Authority & Trust)
Not every company is high profile enough to be considered a household brand. E.A.T. podcasts are designed to demonstrate expertise in an industry or field, position your company as the authority, and develop trust among prospects, current customers and employees. These are not intended to generate a large audience, but establish credibility among specified target listeners critical to the success of your organization.
Branded podcasts align customers with the core value proposition of a brand. It’s more about the “why” you do it and less about the “what” you do. Branded podcasts are intended to leverage primal and emotional connections to brands and what they represent. These types of shows are difficult to produce and often take time to generate a following, but essential to larger brands seeking to create long-term loyalty.
We create our shows in “seasons.”
There’s an upfront cost to build out your digital assets (see “setup” below) then we charge per episode.
(Show Creation & Above Services)
New MCS Clients
$15,000 // One-Time
Current MCS Clients
$7,500 // One-Time
12 Episodes per Season // Minimum of 4 Episodes
Once the show has been conceived and approved and the assets have been created, we execute the recording, production and distribution. The average target length of an episode is 35 minutes. (See FAQ for more details on show length.)
$1,250 // Episode
$2,400 // Episode
+60 Days // 4 Episodes
+90 Days // 8 Episodes
+120 Days // 12 Episodes
After the initial stage of concept and development, each seasonal block of 4 episodes will be produced and delivered for client approval based upon the schedule below.
We strongly advise against this. First off, it’s more difficult than it might seem. Second, it’s incredibly time-consuming and most executives simply don’t have the bandwidth to dedicate. Having a professional host for your podcast also indicates organizational strength and authority. The Morey team interviews and selects professionals who are trained to conduct interviews, read scripts naturally, and convey a sense of authority.
The short answer is that you can! Podcasting has a very low barrier to entry if you know what you’re doing, own the right equipment and have the time to dedicate. However, producing a great podcast is a much higher barrier to entry. Quality is essential, particularly because it represents your brand. Producing a great podcast involves proper audio controls with quality microphones and soundproofing, skilled engineers with editing skills, the knowledge of how to distribute the show on available networks, and the ability to create compelling narratives that truly tell your story.
This depends on a number of factors, beginning with the type of show you choose to produce. For example, E.A.T. Podcasts are designed to target a select group of individuals, such as current customers, top prospects or employees. Branded Podcasts are designed to reach a wider audience of net promoters that fall into multiple categories. Depending upon the interest in your industry or chosen topic, the number of followers your brand already has, or your willingness to promote the show through paid channels, these numbers can vary significantly. Our advice is to focus on creating high-quality content that provides useful information to your target audience.
This is equal parts art and science. The art is to create a compelling narrative that is long enough to provide value but short enough to maintain engagement throughout a complete episode. The science behind the proposed 35-minute average length is based upon research into listening habits. For example, this is approximately the length of the average American commute. But since 50% of podcast listenership is now considered “in-home,” there is a strong rationale behind producing episodes that can be heard in their entirety whilst multitasking in the home.
Seasons are designed to be “dropped” (released) all at once. Once a listener is captured we want to engage them for as long as possible. The idea of “binge-releasing” an entire season allows the listener to digest episodes at the height of their engagement.
Since your podcast is designed to promote your brand, this isn’t something that we recommend. Ads can be noisy and disruptive, and the idea behind producing an E.A.T. or Branded Podcast is to engage your target audience, specifically. No need to muddy the waters. Having said that, if your podcast garners a large following, it’s something to consider, as long as the integrity of your core messaging isn’t negatively impacted.
Reach out today to learn how a podcast can benefit your business.