Are you ready to address your website's accessibility standards? Learn how to become fully compliant with the Americans with Disabilities Act (ADA) and Section 508 of the Rehabilitation Act.
What Is Website Accessibility & ADA Compliance?
All websites should be properly coded to ensure people with disabilities don't experience any restrictions. A quarter of the U.S. population are disabled, but unfortunately, most websites don't meet accessibility standards. As a result, these sites are difficult or impossible to navigate.
The Web Content Accessibility Guidelines (WCAG) define exactly the steps that can be taken to improve common issues that hinder disabled users on the internet. This framework ensures that everyone, regardless of ability, enjoys the same experience.
Prioritizing web accessibility is good for your customers, business, and society at large. So, let’s get started making your website WCAG compliant.
Accessibility for HubSpot Websites
Without the right level of experience, the WCAG can be difficult to understand, and challenging to apply. To help promote greater accessibility on the internet, Morey Creative Studios, a Diamond HubSpot Partner Agency, created a dedicated Accessibility Team, trained in advising on and resolving all required WCAG recommendations for Level AA Compliance. This is contingent on the website being built on the HubSpot CMS.
The Legal & Moral Obligation
The recent increase in Americans with Disability Act (ADA)-based lawsuits and demand letters has stoked fear in the business community. While the threat of legal action is real, it is not the only reason to strive for WCAG compliance. As society has become more aware of accessibility issues, it's evident that websites have been inadvertently discriminating against people for years. Not only is this limiting your potential customer base, but insufficient compliance is also morally worth prioritizing. Fortunately, we can improve accessibility and protect both your business and your visitors.
Why Make Your Website ADA & WCAG 2.1 Compliant?
"The Web is an increasingly important resource in many aspects of life: education, employment, government, commerce, health care, recreation, and more. It is essential that the Web be accessible in order to provide equal access and equal opportunity to people with diverse abilities. Access to information and communications technologies, including the Web, is defined as a basic human right in the United Nations Convention on the Rights of Persons with Disabilities (UN CRPD)."
It's good for the user. A fully accessible site allows for seamless navigation and eliminates onerous obstacles that alienate and exclude a large percentage of the population.
It's good for business. A more accessible site increases traffic and attracts a greater number of potential customers. Additionally, with the uptick in ADA compliance-based lawsuits (See: Beyoncé, Domino’s, Hulu,) you must take precautions to protect your business from legal challenges.
It's the right thing to do. Beyond legitimate business concerns, you want to consider the impact your site has on people with disabilities. With a quarter of the population affected, do you want to exclude them when WCAG compliance is reasonably attainable?
Documenting Your ADA Compliance Efforts
Once WCAG 2.1 compliance is achieved, we post a Statement of Accessibility, letting visitors know what meaningful steps have been taken to improve your site. We also provide a method for visitors to flag new issues they encounter as your website evolves. This demonstrates your commitment to accessibility and providing a fair and equitable online experience for all.
It’s time to protect your business and your customers.
Whether you are designing a new site or looking to improve an existing one, we are committed to making your company more accessible. Contact us to discuss your options and learn more about accessibility.
Are you interested in more than just ADA compliance? Is it time for a site refresh or a completely new strategy? ADA compliance services are included in our retainer package. Contact us to learn more about our full suite of services, and how Morey Creative Studios can help you Grow For Good™.