Figuring Out Who We Are
Presumably, you're meeting us for the first time. Or perhaps you already know about us and are just checking in. Either way, thanks for visiting. We're Morey Creative Studios, formerly Morey Publishing.
Our journey began in 2002 as a small alternative weekly publication based on Long Island. We've been through quite a lot since those days. Good times and bad, ups and downs, to the dark side and back. Along the way we've learned some valuable lessons, including how important it is to evolve.
The most recent leg of our journey began in 2014, when we made the decision to pursue digital marketing and creative services full-time. We had been dabbling in the arena for a bit, and gradually, a few things became evident: One, there was a void on the Island in the digital marketing space; two, the skills we had acquired over the previous decades uniquely positioned us to fill that void; and three, the work was exactly what we wanted to be doing.
In 2015, as we transitioned from a publishing company to a web design shop, we discovered a marketing automation platform called HubSpot. To put it simply, we fell in love. We went all in on "Inbound Marketing," a term they actually coined, and over the next three years we evolved to become the Inbound Marketing Agency we are today.
Fewer than five years since becoming a HubSpot partner, we are proud to announce we are now Diamond, a tier that represents our success delivering Inbound services. This milestone puts us in pretty prestigious company.
The honor of Diamond truly belongs to the people of Morey Creative Studios. They are an exceptional collection of hungry, thoughtful, empathetic, accountable and balanced marketers. But our success presents us a new challenge: scalability. If the quality of our work is directly related to the quality of our people, how do we grow and ensure the same standards of excellence? That question is what sparked this Culture Code. This deck was lovingly prepared by every member of our team as a way to introduce the things we value and what makes us tick as an organization.
As we're fond of saying: Our work is a process, not an event. This Culture Code represents where we stand today, and, just like us, will evolve along with us.
We Are All Vectors
At Inbound 2017, HubSpot founders Dharmesh Shah and Brian Halligan delivered a keynote that has echoed throughout the business community. The theme of the presentation was the challenge of taking your business from start-up mode to scale-up mode. (Well, that and how A.I. is taking over the world.) Dharmesh told a charming story of crossing paths with Elon Musk, and his (vague) advice on getting your company to the next level:
"To get your company from point A to point B, every person on the team is a vector and your progress is determined by the sum of all vectors."
At first this may not make much sense—even Dharmesh scratched his head for a moment. But what this means is simple in nature: If you have two employees, both with an impact of 5, but they are moving the company in opposite directions, they collectively have an impact of 0.
Broken down further: Two equally strong employees are actually weak if they aren't working toward the same goals.
Thus, to get where you want to go as a company, you need to identify the destination and get everyone working in that same direction.
This Culture Code is intended to keep us all moving in the right direction.
First and foremost, we make our clients look good.
Incredible web design and collateral is our minimum promise. Before we can do anything, we start with aesthetics.
When we begin with a client, our design team goes to work re-crafting their digital presence. This is not typically the key selling point of our services, but it is something we take pride in. By "over-delivering" here at the beginning of the engagement, we set the relationship off on the right foot.
Content is our true differentiator.
With deep roots in journalism, we take pride in the quality of our content. We aren't just "bloggers." We are seasoned content developers, strategists and award-winning editors with decades of collective experience.
Does it seem like everyone is blogging these days? The secret is out: You need to be blogging. But writing without purpose is simply shouting at the rain. To rank better online, you need content that deserves to rank. Great content, like great journalism, considers the reader first. It should be well-researched, thoughtful and unique. It should grab their attention, provide context and analysis, and answer specific questions. It should leave them satisfied.
Results matter more than the number of hours we work.
We understand what we are trying to achieve and measure our success against that.
Results are based on data, not opinions.
"Good" is not a measure of performance. 100 Leads and 20 Customers is.
We aim to grow.
Grow our clients' businesses and grow as people.
What we do: Fill the gaps for SMEs between $5 and $100 million in revenue with marketing and sales alignment services.
Why we do it: To provide a steady, stable and happy environment where our team members can earn money, grow and achieve their life goals.
We grow through autonomy.
If we cannot trust our people and our processes, then growth will always be restricted by micro-managers. By hiring smart problem-solvers, we trust that they will learn, grow and share.
We are troubleshooters.
Sites go down. Emails bounce. Platforms get hacked. Systems get "buggy." When bad things happen to good websites, we're on the case. The things you learn while troubleshooting will make you more equipped and efficient in the future.
The real secret is to allow time in everyone's schedule for ongoing training—yet one more reason we're lucky to be partners with HubSpot. Their online academy boasts an enormous library of training videos and resources, and the developer community is always quick to lend a hand.
*We are not afraid to ask for help. Problems that go unresolved result in more problems.
We learn from the past and prepare for the future.
By establishing systems and processes, we become an engine of success.
Lessons learned along the way are documented, shared and incorporated into best practices. We ask ourselves, "How could this information help others in the future and make our everyday processes work better?"