Published January 28, 2020
The Answer is C.
The flywheel is the new, more customer-centric sister to the traditional funnel.
Unlike the funnel, where a customer enters at the top and exits at the bottom, the client is located at the center at the flywheel.
"Think about it: What happens to customers in the funnel? They’re the outcome — nothing more, nothing less. All of the energy you spent acquiring that customer is wasted, leaving you at square one." - HubSpot
With the advent of the flywheel, friction is reduced by allowing customers to continuously power the process, extending the relationship following the delight phase and facilitating their role as evangelists for the next round of prospective customers.
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