'Inbound & Down'
Question of the Day

Published December 03, 2019

What is social media reach & engagement?

  1. The amount of people who see a social media post vs the amount of people who interact with it.
  2. The number of people who submit contact information vs the number of people who become customers.
  3. The amount of people you aspire to communicate with vs the amount of people who actually see your brand’s messaging.

The Answer is A.

Social media can be used as a powerful tool to communicate with a world full of prospects. Like any other marketing activity, however, it may require some additional analysis and adjustments in order to customize your messaging in such a way as to maximize its impact.

In order to accomplish this, it's important to understand the variety of metrics you’ll be studying—including the difference between reach and engagement! 

Reach refers to the number of people who see your content. Engagement refers to the amount of people who actually interact with it. 

Though both metrics are important on their own, the relationship between them is a crucial gauge of how your social media efforts are performing.

For instance, having a high reach might seem like a positive piece of data on the surface, but if engagement is very low, this actually suggests there might be a problem—such as unappealing content or a poorly targeted audience.

Conversely, high engagement statistics combined with low reach might indicate that, while your messaging is properly optimized, you may need to reassess how you go about getting in front of your target audience.

Inbound and Down

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Join Jon Sasala and Danielle Esposito as they break down the digital marketing basics like this on the 'Inbound & Down podcast,' produced by Morey Creative Studios.

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