'Inbound & Down'
Question of the Day

Published January 30, 2020

What is reach?

  1. The total number of people who have viewed your social media content.
  2. A compilation of social media likes, favorites, comments, shares, retweets.
  3. The process of tracking, analyzing and responding to conversations across the internet.

The Answer is A.

Reach refers to the total number of users who view your social media content.

This statistic is an integral aspect of social media marketing. The more people who see your content, the higher the likelihood of user interaction, engagement, and ultimately, conversion opportunities.

There are several methods you can utilize to increase your social media reach:

Time Your Posts Effectively

Do you know what time your target audience is typically online? Are your prospects early birds or night owls? By timing your posts, you are able to put yourself in front of users when traffic is at its highest, increasing the chances that more people will see your content.

Create Engaging Content

Make sure to be creative with your social media posts! Users are more likely to view those that catch their eye or pique their interest. In addition to captivating photos and/or video clips, captions should be clever, catchy, and concise. 

Encourage Users to Share

Caught someone's attention? Great! If you craft posts that encourage users to share, friends, family, coworkers and other associated contacts will be able to see them as well. The more your post is shared across social media networks, the higher the reach.

Capitalize on Paid Promotions

If your organic posts aren't hitting enough people, you may need to take an additional step and participate in selective paid promotions of your posts. Utilizing this service increases the potential to engage a much larger audience. 

Tip: Make sure you are strategic when selecting the target audience for your promoted posts. Increasing reach is great, but it isn't an effective tool if it's directed to the wrong people.



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