'Inbound & Down'
Question of the Day

Published September 25, 2019

What is Google Search Console?

  1. A cutting edge video gaming platform developed by Google.  
  2. A platform which allows you to monitor and improve how a domain or subdomain is being delivered by Google in search results.
  3. A collection of top Google searches, broken down by category.

The Answer is B.

Google Search Console (GSC), formerly known as Google Webmaster tools, is a platform similar to Google Analytics or Google Tag Manager, which allows you to monitor and improve how a domain or subdomain is being delivered by Google in search results.

Think of it as a keyword tool of sorts, but instead of reporting on how a website is ranking for select keywords, Google Search Console shows the specific queries searched and the instances in which your website was delivered. 

If you've ever wanted to be listed on page one for a certain term, GSC provides you with the necessary means to find out where you rank.

The general metrics tracked in Google Search Console are clicks, impressions, average click-through rate and average position. These figures begin being documented once the GSC account is set up, and continue to show progress over time. Any of these metrics can be filtered down to specific queries, pages, countries. and timeframes to reveal even more detailed information on which pages are ranking for particular search terms.

Additionally, general site health can be monitored with error warnings and suggested improvements. For example, pages being visited that do not exist—known as a 404 error—are flagged so you are aware that users are hitting a dead end on your site. Structured data and mobile usability issues are also highlighted. 

One of the most valuable uses of GSC is the site map management. By submitting your site map directly to Google, this encourages complete indexing; you can also request an indexing when important content goes live or is modified.

Google Search Console is free to set up and only requires verification that you have access to the back end of the website or the associated Google Analytics account.

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