'Inbound & Down'
Question of the Day

Published September 03, 2019

What is a flat navigation?

  1. Site navigation in which the user can access even the deepest pages of a site within one to two clicks.
  2. Site navigation in which the user can access even the deepest pages of a site within three to four clicks.
  3. A type of site navigation that's only visible on mobile pages.

The Answer is A.

Flat navigation refers to site navigation in which the user can access even the deepest pages of a site in as little as one to two clicks.

As a brand, your site navigation can make or break the experience for your visitors. Too many options, and you send them on a wild goose chase for information. Too few, and they’ll scroll themselves to sleep.

We've all been to websites that require 4-5 clicks just to reach a contact page. This becomes a waste of time and energy spent merely trying to find the right information, let alone deciding if it’s the best solution for our particular needs.

A flat site navigation minimizes this “roaming” time and provides a simple, yet efficient, map dictating where the visitor can go. 

RESULTS:

Flat navigation ensures that both visitors and search engines can easily see all pages of your site. The quicker a visitor can find the information he or she needs, the better the user experience. Happy visitors often become satisfied customers—and the rest is history. Never overlook the core structure and hierarchy of your site, because every detail counts.

For great examples of flat navigation, check out a few of the sites listed below:

Paesana

Paesana

Adquire

AdQuire

Burt Lumber

Burt Lumber

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