Inbound & Down

Question of the Day

Published October 01, 2019

What are lifecycle stages?

  1. A set of classifications that determines where a contact falls within your sales and marketing pipeline.
  2. A set of classifications that determines where a lead falls within the Buyer's Journey.
  3. A set of classifications defined by a visitor's time on page that informs whether the visitor is likely to convert on your website.

The Answer is A.

A HubSpot lifecycle stage is a property which directly corresponds to where a contact falls within your sales and marketing pipeline.

Lifecycle stages are set by default within HubSpot, the values of which cannot be changed.

There are eight lifecycle stages:
  • Subscriber
  • Lead
  • Marketing Qualified Lead (MQL)
  • Sales Qualified Lead (SQL)
  • Opportunity
  • Customer
  • Evangelist
  • Other

Utilizing these properties with a level of consistency can help to provide clarity on your sales and marketing process, as well as improve the handoff of leads between the two teams.

Inbound and Down

Inbound Podcast

Join Jon Sasala and Danielle Esposito as they break down the digital marketing basics like this on the Inbound & Down podcast, produced by Morey Creative Studios.

Apple GooglePlay iHeartRadio Spotify Stitcher TuneIn

Subscribe to the Inbound & Down Question of the Day

Sign up to receive a new inbound multiple choice question delivered to your inbox every morning.

Explore more inbound learning on the Inbound & Down Podcast.