'Inbound & Down'
Question of the Day

Published September 04, 2019

How long should a website redesign take?

  1. Website redesign should take no longer than 2–3 months.
  2. Website redesign can take up to 6 months.
  3. There is no set amount of time appropriate for a website redesign. The process should be iterative and constantly evolving.

The Answer is C.

The short answer: you’re never fully finished redesigning a website. It’s an iterative process, and is likely to continue to evolve over time in order to adapt to the changing needs of both the companies and clients who utilize this functionality. 

That said, an initial site redesign can take anywhere from a few days to several months to complete, depending upon the resources delegated to the project.

Short of one of your top designers devoting the better part of his or her workweek to crafting a revamped website concept from scratch, it’s far more realistic that such a multi-layered undertaking will likely stretch over the course of 60-90 days before reaching complete fruition.

So, what are the steps involved in a website redesign, you may wonder?

Typically, when assessing improvements you’d like to make to both branding and messaging, it’s important to evaluate what works, and what doesn’t. If it ain’t broke… perhaps a complete overhaul isn’t necessary for every component, whereas others may require far more strategic insight in order to rise to the next level. 

A picture may be worth a thousand words, but don’t forget about giving due love and attention to the copy itself. What may have worked well in representing your brand at one time could possibly read as tired and stale upon further review.

Take into account the latest keyword analysis, and always be brainstorming ways to optimize—whether site copy, blog content, CTAs, or even the main navigation menu itself. The goal is to convey your message in the most efficient, engaging manner possible, always. 

When redesigning, consider how best to showcase the copy, and rework pages that may appear outdated, or no longer serve the purpose originally intended. Perhaps a new logo or color scheme is in order; or maybe updated stylesheets, banner images, and accents.

If multiple designers are collaborating on the project, determine how best to divide the work and delegate accordingly, making sure to touch base throughout the process to confirm that the aesthetics of each component line up the way you envisioned. 

And finally, don’t forget to conduct a mobile audit once you've finished tweaking the desktop version of the site. Approximately half of worldwide web traffic is generated from mobile devices, making it especially crucial to adjust these templates in order to ensure that your pages look—and, more importantly, perform—the way they were designed to. 


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