Published August 08, 2019
The Answer is A.
In most cases, immediately following up with high-intent leads will greatly improve your chances of converting these engaged prospects into customers.
While some may be hesitant to instantly "pounce" on those who demonstrate interest in your product or service, being proactive limits the opportunity for them to continue to conduct their own independent research—and, potentially, to establish a connection with a competitor who may be more readily available.
According to InsideSales.com, 50% of sales typically go to the vendor who responds first.
Of course, there are exceptions to this rule, such as in industries where there is little competition—or in certain instances where demand is particularly high and supply is low. But, for the rest of us, prompt response time can be a critical factor in closing business.
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