InteleTravel
Since its inception in 1991, InteleTravel has revolutionized the travel industry as the world’s first and largest host travel agency, boasting a network of more than 100,000 independent, home-based advisors throughout the U.S., U.K., Caribbean, Mexico, and Republic of Ireland. Distinguished by its integrated distribution model, InteleTravel is endorsed by every major global travel supplier, including renowned resort and hotel brands, cruise lines, vacation companies, car rental agencies, and tour operators.
Launch Date
July 01, 2015Status
Current ClientObjective
InteleTravel's website was initially conceived and built by Hypha HubSpot Development with the primary goal of attracting new travel advisors for recruitment purposes. This strategic focus on building a robust network of independent, home-based advisors was met with great success, significantly contributing to the expansion of InteleTravel's advisor community. However, as market dynamics and consumer behaviors evolved, InteleTravel recognized the need to adapt its approach to keep pace with the changing travel industry landscape.
In early 2021, under the guidance of Hypha HubSpot Development, InteleTravel undertook a significant strategic pivot: The company sought to broaden its focus beyond the successful recruitment of travel advisors to directly attracting travelers with unique and personalized travel experiences.
This evolution of strategy led to the following key objectives:
- Shift the website's focus from recruiting travel advisors to attracting travelers, necessitating a redesign and rewrite to appeal to a new audience.
- Develop and implement a new content strategy centered around travel blogs that address key topics and questions potential travelers may have before booking their trips.
- Achieve significant growth in travel-intent keyword rankings and leads generated through the website.
- Expand InteleTravel's brand, reach, and market presence internationally, specifically targeting the U.K. and Mexico.
What We Did
- Logo Design/Branding
- User Journey Mapping
- Core Site Content
- Marketing Hub Implementation
- Website Design
- Lead Generation
- SEO
- Content Creation
- Collateral & Graphic Design
- Sales Hub Implementation
- Service Hub Implementation
Tech Stack
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CMS Hub
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Marketing Hub
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The Results
Hypha HubSpot Development's collaboration with InteleTravel resulted in remarkable achievements regarding repositioning and enhancing the company's digital footprint:
- Website Transformation: Successfully transitioned the InteleTravel site to cater to travelers, featuring a sleek design and content that resonates with a travel-savvy audience. This strategic shift not only redefined the site's purpose, but made it a vibrant portal for inspiring and attracting potential travelers.
- Content Strategy Overhaul: Initiated a dynamic content strategy through engaging travel blogs, significantly improving SEO and repositioning InteleTravel as a thought leader within the travel industry. This move was instrumental in attracting a wider audience looking for travel advice and booking options.
- SEO & Lead Generation Success: Achieved a substantial increase in travel-intent keyword rankings, from 27 top 10 rankings in Q1 2021 to 87 in Q1 2022—a growth of more than 200 percent. This SEO success translated directly into an impressive surge in leads, from 183 in Q1 2021 to 687 in Q1 2022, and sustained growth, with 1,165 leads in Q1 2023—marking a 374-percent increase in the first year.
- International Expansion: Successfully launched U.K. and Mexico websites, significantly broadening InteleTravel’s global footprint and enabling the brand to tap into new markets with localized offerings.
This strategic pivot and digital transformation revitalized InteleTravel’s brand identity, and established a solid foundation for continued growth and expansion. Through innovative digital strategies and a keen focus on meeting the evolving needs of travelers, Hypha HubSpot Development helped InteleTravel navigate a significant shift in its business model, leading to sustained success and enhanced online presence.
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