Sunair
Since its founding in 1974, Sunair has built a reputation for delivering high-quality industrial pump equipment from the top industry-leading manufacturers to clients all across the Mid-Atlantic region. With its fully-equipped, factory authorized service center, Sunair also handles all manner of repairs, replacements, installations and maintenance.
Launch Date
July 01, 2020Status
Current ClientObjective
Sunair Co., a leading Industrial pump equipment supplier, partnered with Morey Creative Studios in July of 2020 to help them attract more leads.
Sunair’s website was struggling to garner traffic and reliably generate new contacts through its website, so Morey Creative devised and produced a strategic content plan designed to expand reach and foster conversions.
As a result of our efforts, Sunair has seen a dramatic increase in website traffic and keyword rankings, which has led to more leads and contact conversions.
Solution
Sunair Co. was in need of serious improvements to its website as it was low on keyword rankings and struggling to generate traffic and new contacts.
Sunair partnered with Morey Creative Studios to aid in their marketing efforts by making the site more attractive and user-friendly to their target audience, and more effective at stimulating engagement and conversions.
Morey Creative Studios utilized the HubSpot platform and inbound marketing expertise to:
- Redesign the Website
- Conduct Keyword Research (SEO)
- Create a Content Strategy
- Develop a User-Friendly Blog Environment on the Website
- Write Useful & Comprehensive Industry-Related Blog Posts
- Create Landing Pages & Calls to Action
- Design Email Marketing Campaigns
What We Did
- Website Redesign
- Lead Generation
- SEO
- Content Creation
- Collateral & Graphic Design
Tech Stack
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CMS Hub
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Marketing Hub
The Results
Beginning in April 2021, we implemented a strategic, long term content plan designed to target key search terms and attract more organic traffic, which in turn fostered more leads and new contact conversions.
Keyword Rankings
We focused on targeting specific topics and relevant keywords that were more effective at attracting organic visitors. This methodical approach resulted in a 181 percent increase in the number of keywords ranking in the top 10 position between Q3 2021 and Q3 2022.
Organic Traffic
We researched and produced informative content at a regular cadence covering a range of relevant topics surrounding industrial pump applications, reliability components, and trusted manufacturers that would naturally attract visitors seeking specific information or product solutions.
As a result, the amount of new visitors arriving to the Sunair site from organic searches increased 33 percent from Q3 2021 to Q3 2022.
New Contacts
Sunair’s rate of new contacts increased by 150 percent between Q3 2021 and Q3 2022, with much of the gains attributed to organic search results coupled with optimized CTAs and conversion opportunities.
Looking Forward
With the help of Morey Creative’s inbound content strategy and digital marketing initiatives, Sunair’s website is better able to naturally attract and entice new visitors to engage and convert with targeted content and relevant product offers.
While we’re very proud of the progress made with Sunair Co., our work has only just begun!
We plan to continue with our targeted content marketing strategy to stimulate added conversions, attract more leads and drive even more sustainable growth well into the future.
Strategic Content Examples
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