We're referring to whether all proper strategies have been employed and if this content answers searchers' questions.
When building a piece of content—be it a blog or pillar—there are central keywords you plan to target and address. When search engines crawl the content, they're not looking specifically for just that keyword, but also others within the article supporting it. This ensures the content is helpful and the best result to be delivered. For example, if a piece written on restaurant glassware doesn't mention the words "beverage," "glass" or "plastic," it's probably not the most comprehensive, and unlikely to rank.
Here are a few tools to add to your content routine that assist in your goal of creating complete content:
The term frequency-inverse document frequency or TF-IDF tool from Seobility helps, "identify important terms and keywords that are of high relevance to search engine ranking for specific search terms and compare your own content with your competitors."
With this free tool you can input your keyword and it will scan pages that are currently ranking for the given term. It then provides other terms that appear frequently in those results. See it in action below.
Google Image Search
This is an unorthodox but very creative method. When you search in Google images for a term, it will provide you with related terms or filters to narrow your search down further. For example, searching for restaurant glassware returns filters of bar, acrylic, glasses, style, and more. This can serve as a good indicator of what answers searchers are looking for when they use a specific keyword.
Moz Keyword Explorer
The Moz Keyword Explorer is another great free tool that helps you identify keyword volume, difficulty, related suggestions, and much more. See it in action below.
SEMrush Gap Analysis
The keyword gap tool is a more top-level, site-wide look at what keywords you may be may be missing. If a competitor is ranking for a term appropriate to you that you should be ranking for, it shows the spots where a content push is needed.
So will using these tools make your content complete?
We can't give a definitive yes. We can say, though, that using these tools and putting thought into optimizing your content will make it the most complete it's capable of being. Remember, the goal is to be helpful to searchers and answer their questions. The benefit is twofold: When searchers are happy, search engines are happy.
This Week's One Thing
- Danielle's one thing is her homeland: Queens.
- Mike's one thing is his remaining kidney. His other was happily donated to his daughter, and both of them are recovered and healthy.
- Sage's one thing is Joe, but...
- Joe's one thing is the Fall and pumpkin picking.
- Jon's one thing is the Question of the Day, and all the fun programs and lead generating ideas we get to work on at Morey.
- Using Related Topics and Semantically Connected Keywords in Your SEO - Whiteboard Friday
- TF*IDF Tool from Seobility
- TF-IDF: The best content optimization tool SEOs aren’t using
- Brian Dean's Backlinko Newsletter from 4/30/19 on Complete Content
- Steal Your Competitors’ Traffic with Content Gap Analysis
- SEMrush Keyword Gap Tool
- Keyword Explorer
Do you have your own complete content tips? Send them in to email@example.com.
Don't forget to subscribe to the 'Inbound & Down' Question of the Day for a daily email containing a multiple-choice question on topics such as Inbound, SEO, design, agency life, and more!
Subscribe to Morey Creative Studios' Marketing Blog
Get Morey Creative Studios' latest marketing articles straight to your inbox.
On this episode of 'Inbound & Down,' host Jon Sasala talks to Nathan Hirsch, Co-Founder of Outsource School, an online education platform dedicated to educating entrepreneurs on how to hire and scale their business with virtual assistants. Read More
On this episode of 'Inbound & Down,' host Jon Sasala chats with Michael Keplinger, Director of Strategy and Managing Partner for SmashBrand, an Idaho-based agency that designs, tests and optimizes brands and products with real consumers. Read More
On this episode of 'Inbound & Down,' host Jon Sasala chats with Phoebe Bain of Morning Brew about the new wave of modern newsletters and growing a dedicated subscriber base. Read More