On this episode of "Inbound & Down," co-hosts Jon Sasala and Danielle Esposito of Morey Publishing help answer the question you've constantly been asking yourself: "Why isn't my content ranking?!" Learn how you can create better content that'll rank higher.
"I've been blogging, but why aren't I ranking?" is a question inbound marketers across all industries have been pondering for a long time. Sure, you may be creating "good" and "unique" content, but like our favorite SEO wizard, Rand Fishkin, says: "Good, unique content needs to die."
We couldn't agree more. The truth is, it isn't enough to simply create "good" or "unique" content. If you're trying to rank, your content needs to be better.
"If you're trying to rank for something, if you're trying to end up on page one for something, or even page 10 for something, you need to be producing stuff that's better than the results that are already ranking," explains Jon Sasala, creative director at Morey Publishing.
Just about everyone is creating "good" and/or "unique" content nowadays, so to produce better content, you have to do a few things:
Look at the content that's already ranking (making sure it's the closest in relation to your business), and see what questions it answers, and what questions it hasn't answered.
Identify what these pages are lacking, and consider what you can do to make your content better than what's already ranking.