Making Your HubSpot Website WCAG 2.1 Compliant

2.4.3 Focus Order

MCS Accessibility Team

MCS Accessibility Team
Last Updated November 09, 2019

The following directions are part of a full step-by-step guide to making a HubSpot website WCAG 2.1 AA compliant. These recommendations are intended for websites managed on the HubSpot CMS but can be adapted for other content management systems. All suggestions in this guide are in conjunction with the accessiBe solution and require an active license. For more information on the accessiBe platform and pricing, you can learn more here.

Success Criteria

2.4.3 Focus Order

  • Resolved
  • Partially Resolved
  • Manually Managed
  • N/A - Level AAA
Principle: Operable
User interface components and navigation must be operable.
Guideline: Navigable
Provide ways to help users navigate, find content, and determine where they are.

If a Web page can be navigated sequentially and the navigation sequences affect meaning or operation, focusable components receive focus in an order that preserves meaning and operability.

View Official WCAG 2.1 Compliance Techniques

  • This criteria is not resolved with accessiBe or HubSpot and requires manual management.


The purpose of this success criteria is to ensure that users that cannot use a mouse can still navigate your site in a logical order. When tabbing through the site, make sure your site is in a meaningful order. 


  • Align the focus order with the reading order.
  • Place interactive elements in an order of importance. 
  • Use proper headings.
  • If your page does not need to be in a certain order you do not need a focus order. For example, a page of links.  

Best Practice

Create your website in a meaningful order with proper links.

How accessiBe Helps

accessiBe will not create a focus order on the fly.


For more information, please visit the official W3C article: Understanding 2.4.3 Focus Order

Download the WCAG 2.1 Compliance Checklist

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