'Inbound & Down'
Question of the Day

Published December 19, 2019

What is UI?

  1. User Interface, the creation of the visual elements and structure of a design.
  2. User Interaction, involving research on how users interact with a website, app, or product.
  3. User Investment, the process of designing fundraising software to raise money through crowd-sourcing.

The Answer is A.

UI stands for User Interface. It is a component of UX (User Experience) and serves as an important part of the overall UX design process.

The primary focus of UI revolves around the visual and structural elements of a design. It is a UI designer’s job to ensure everything comes together in an aesthetically pleasing, easy-to-use manner.

This may include strategic use of color, shapes, and module placement. The proper color scheme, graphics, and typography can make all the difference in a user's experience on a website or platform.

A crucial component of user-friendly design is incorporating visuals that the user recognizes so he/she is able to understand how to interact with the site or app with little to no assistance.

For example, on mobile devices, navigation menus are often hidden upon loading a page; instead, many sites opt to have the following icon for a user to click to open the menu:

Screen Shot 2019-12-17 at 3.12.00 PM

This icon is heavily associated with mobile menus, making it fairly obvious for a user to recognize and intuitively know how to interact with. By hiding the full menu on mobile, the display looks cleaner and less cluttered. 

Sometimes, the smallest or simplest modifications have the potential to make the most substantial difference to a user interface.

The most important consideration should always be: What is the most efficient way for users to interact with my material? Once you've established an answer to that question, a designer/developer can move forward in putting together a website to best suit those parameters.

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