Published September 17, 2019
The Answer is B.
The consideration stage is the second step of the buyer's journey.
At this point, the buyer is well aware of the problem, but still needs to figure out the best way to resolve the issue at hand.
Once buyers enter into this crucial research phase of searching for a solution, it's imperative to provide them with informative, engaging content which can shed some light on the different avenues available to reach a resolution—focusing on which choice is ideal for their particular situation.
At this stage, buyers are commonly searching for content such as:
- Product Webinars
- Case Studies
The consideration stage naturally leads into the next stage of the buyer's journey: the decision stage.
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