'Inbound & Down'
Question of the Day

Published January 08, 2020

What is Lorem Ipsum?

  1. A line of code used to optimize a website’s SEO.
  2. An ancient spell believed to improve harvest yield.
  3. A string of Latin text commonly used as a placeholder in design.

The Answer is C.

Lorem Ipsum refers to a set of Latin text, often used as a placeholder in design when the final copy has not yet been completed, or in instances when the text is not relevant to a particular project. 

Such placeholders are frequently used in a wide variety of design projects in order to give those responsible for assessing the aesthetic the opportunity to visualize it, without having to wait for—or be distracted by—the written content. 

Certain projects may not even need text at that time, such as templates that are intended to be filled in later. Though initial copy may not necessarily be required, it is still helpful to illustrate where that copy will go and what the font style will look like.

That’s where Lorem Ipsum comes in! 

Below is a snippet of commonly used text: 
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

“What does it mean?” 

Interpretations depend on the exact text you use, as there are a number of common templates and generators out there, but the translations of Lorem Ipsum can range from medieval literature and poetry to complete nonsense!

Whatever it is, try not to think too much about it. The whole point of placeholder text is not to become hung up on what it is saying. Instead, take in the design of the page itself! 

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