'Inbound & Down'
Question of the Day

Published September 10, 2019

What is Growth-Driven Design?

  1. An agency-specific method of business where you only take on clients that will grow your business.
  2. A method of designing websites with the sole intent of building your database.
  3. A modern approach to web design which reduces frustration, drives optimal data-powered results, and improves companies overall.

The Answer is C.

Growth-driven design is a smarter approach to web design that:

  • Reduces frustration and risk
  • Drives optimal results using data
  • Improves the entire company
- HubSpot Academy

In practice, growth-driven design is a process utilized to build websites quickly and strategically. There are three major stages:

  • Strategy
  • Launch Pad
  • Continuous Improvement


The purpose of this phase is to establish goals and conduct the necessary research required to accomplish them over a designated period of time. This includes insights into optimal user experience (UX), desired functionality, buyer personas, and more.

Launch Pad

At this stage of the process, the idea is to build out the website quickly and efficiently, so that it will perform at a higher level than the current site. This is not designed to serve as the final product, but rather, as a launch pad for future changes and iterations.

Continuous Improvement

After the launch pad site is live, data is collected on an ongoing basis in order to gauge performance and determine future improvements that may be needed. With growth-driven design, a site is never fully "done"—it is always evolving.

HubSpot Academy offers two GDD-related certifications: 

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