Published September 30, 2019
The Answer is B.
GDPR stands for General Data Protection Regulation.
These regulations serve to provide guidelines for businesses that collect and use the personal data of European Union citizens.
GDPR requires businesses to disclose exactly how the data will be used, as well as provide documentation of their legal reason for keeping the information collected. It also mandates that the contact in question grant permission for this data to be processed.
Websites are similarly regulated by GDPR, in that they are obligated to simplify how their terms and conditions read so they are understandable to the common person. Sites must also make these terms accessible and present opt-in language which makes it very clear what is being consented to.
GDPR gives individuals the right to request access to all data collected on them—and the right to ask that it be removed.
Though this law only effects the privacy of EU citizens, all businesses, regardless of country of origin, are required to follow the aforementioned guidelines. In the event they are found to be in violation of the terms and conditions specified, they can be held liable to extreme financial penalties. This is especially true for those international companies which may not be located in the EU, but conduct digital business there.
HubSpot features built-in, optional functionality to allow websites to easily comply with GDPR regulations.
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