'Inbound & Down'
Question of the Day

Published November 28, 2019

What is explicit data?

  1. Information which is intentionally shared between a contact and a company.
  2. Any data that is deemed inappropriate or unsafe for work.
  3. Information that is gathered from user behavior.

The Answer is A.

Explicit data is information which is intentionally shared between a contact and a company.

Each time a user fills out a form on your website and submits information including name, email, or phone number, he/she is providing you with explicit data. 

Information which a user voluntarily shares is considered explicit due to the "explicit" permission granted to view and use that data through submitting a form or taking another manual action.

This is in contrast to implicit data, which is gathered without a visitor’s knowledge, and can include such information as how many pages have been viewed and which ones, specifically, were visited. 

It is fairly common practice to obtain explicit data by offering something of value in exchange for this information—such as an eBook, guide, or other download. This data may also be gathered through contact forms when a visitor is seeking a quote or additional information about your company. 

Explicit data is extremely valuable to businesses, as it makes it possible to reach contacts personally, segment them in a database, and send the most targeted, relevant information.

It's important to note, however, that the bar for quality content is rising, as consumers have become inundated with offers for free information in exchange for email addresses and other contact information. 

It’s no longer sufficient to offer a tangentially-related ebook to all visitors on your site; rather, your content should speak to more customized, individual needs.

Even then, some visitors likely won’t be ready to convert on the first visit to your site. For this reason, it's important to build an inventory of helpful content in order to claim authority and trust before asking for any personal information. 

Acquiring explicit data can be challenging, but has the potential to be immensely valuable in the long run. When used correctly, it will help you nurture and convert customers, and possibly turn them into advocates for your business.

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