Published October 09, 2019
The Answer is C.
An MQL is a Marketing Qualified Lead.
This represents the customer lifecycle stage which follows the Lead stage and is assigned to those contacts who have engaged with marketing materials to a degree that a member of the marketing team deems them to be a valid contact and strong candidate for further nurturing from the sales team.
It’s sort of like a member of the marketing team putting their stamp of approval on a lead, saying, “This person is definitely interested in becoming a customer! It’s time they're put in touch with a salesperson who can bring them across the finish line!”
Steps taken may include requesting a demo, participating in a free trial, or other strong engagement with content and offers demonstrating a readiness to act.
After the Marketing Qualified Lead stage comes the Sales Qualified Lead (SQL) stage, followed by the Opportunity stage, the Customer stage and, hopefully, the Evangelist stage!
Subscribe to the 'Inbound & Down' Question of the Day
Sign up to receive a new inbound multiple choice question delivered to your inbox every morning.
Explore more inbound learning on the 'Inbound & Down' Podcast.