Published October 09, 2019
The Answer is C.
An MQL is a Marketing Qualified Lead.
This represents the customer lifecycle stage which follows the Lead stage and is assigned to those contacts who have engaged with marketing materials to a degree that a member of the marketing team deems them to be a valid contact and strong candidate for further nurturing from the sales team.
It’s sort of like a member of the marketing team putting their stamp of approval on a lead, saying, “This person is definitely interested in becoming a customer! It’s time they're put in touch with a salesperson who can bring them across the finish line!”
Steps taken may include requesting a demo, participating in a free trial, or other strong engagement with content and offers demonstrating a readiness to act.
After the Marketing Qualified Lead stage comes the Sales Qualified Lead (SQL) stage, followed by the Opportunity stage, the Customer stage and, hopefully, the Evangelist stage!
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