'Inbound & Down'
Question of the Day

Published November 07, 2019

What is an internal link?

  1. A link from your website to another website.
  2. A link from another website to your website.
  3. A link from one page to another within your website.

The Answer is C.

Internal links are those which lead from one website page to another within your site. They serve a number of valuable purposes, and are a useful tool to employ as part of your inbound marketing strategy. 

Strategic Paths

By crafting strategic paths, inbound links help to logically guide your website visitors through your content offerings. These can be found in links leading from pillars to supporting blogs; in CTAs leading to downloadable eBooks; or from service pages leading to product inventories, among others.

Vital Pages

Internal links can also serve to direct search engines to those site pages deemed most important to your marketing efforts. For example, having cluster content link back to a pillar page informs Google's determination that this comprehensive site page is an integral component, full of valuable information. 

Link Authority

Utilizing internal links increases your own domain authority, as it places value on the content you are providing to website visitors. This, in effect, provides Google with the added confirmation needed to serve your site near the top of its results. 

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