Published October 21, 2019
The Answer is B.
Inbound links, which are widely known as backlinks, are those which lead from another website directly to a page on your site.
An inbound link is helpful in two ways:
SEO and referral traffic
Inbound Links & SEO
Inbound links are said to be one of the key ranking signals to search engines, meaning that if you have a number of high quality links directing back to your site, you're more likely to rank higher for a particular term or keyword.
Why? Because having backlinks tells search engines that you're an authority on a given subject and lets them know both you and your content can be trusted. Acquiring these links from high authority sites also aids in this process; the higher the authority, the more "points" a link from them back to your site will generate.
Inbound Links & Referral Traffic
Referral traffic is generated from someone clicking your link on another site. Think of it as traffic you may not have gotten had your link not been available via that additional source. This can potentially generate leads—and, hopefully, customers—down the line.
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