'Inbound & Down'
Question of the Day

Published February 10, 2020

What is an evangelist?

  1. An employee at your company who promotes your products or services.
  2. A customer who has a favorable opinion of your company, and is compelled to leave positive reviews and recommend you to others.
  3. A lead who has shown significant engagement with marketing materials and should be moved along for nurturing by the sales team.

The Answer is B.

As any marketing or sales professional knows, one of the strongest tools companies can leverage in order to generate new business is one that is not within their direct control. We’re talking, of course, about personal recommendations!

A suggestion from a friend, family member, coworker, or even a complete stranger in an online forum, can carry more weight than any single piece of marketing material. This makes evangelists some of the most integral components, key to the longterm success of your company. 

In HubSpot speak, an evangelist is a customer who has a favorable opinion of your company and is compelled to write a positive review, or recommend your offerings, to his/her personal networks. 

Treat these individuals like gold, as they have the potential to bring in a great deal of business! By following the philosophy of the inbound marketing flywheel, which advocates for a continuous cycle of attracting, converting and delighting, it's crucial to keep the lines of communication with these customers open well after the sale is made in order to encourage continuous positive feedback and potential endorsements. 

Consider sending them special promotions, following up to ascertain if they're enjoying your products, or even letting them beta test new services in order to demonstrate how much you love having them as a part of your community.

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