'Inbound & Down'
Question of the Day

Published October 18, 2019

What is a SMART goal?

  1. A goal that is Specific, Measurable, Attainable, Relevant and Timely
  2. A goal that is Standardized, Meticulous, Actualized, Realistic and Thorough
  3. A goal that is Safe, Maintainable, Trustworthy, Reserved and Tested

The Answer is A.

"SMART" goals are those that are:


These are typically set on a quarterly, monthly, or weekly basis in order to clearly define varying objectives that a marketer might want to accomplish.

Let's take a closer look at each of the five components of SMART goals:

Specific: A goal which drives straight to the point, and eliminates any need for further clarification.

Measurable: A goal that is clearly quantifiable, making it easier to track progress over time. 

Attainable: A goal that isn't too daunting to achieve. It requires effort to accomplish, but is still highly realistic.  

Relevant: A goal which relates to your company's overall goals and the trends within your industry. 

Timely: A goal with a set start and end date.

An example of a SMART goal might be:

"I will increase blog traffic by 8% by November 1, 2019. I will accomplish this by increasing our ranking for 'what is inbound marketing' through increasing the frequency of our publishing schedule from one blog per week to two blogs per week."

Specific: Increasing traffic by a set percentage by a certain date via a particular method.

Measurable: An 8% increase in blog traffic.

Attainable: Traffic increased by 5% last month, so boosting publishing and rankings can realistically help push that up by 3%.

Relevant: Blog traffic is crucial to content marketers, allowing for both more views and additional leads coming in.

Timely: A set deadline of November 1, 2019.

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