Inbound & Down

Question of the Day

Published August 21, 2019

What is a responsive website?

  1. A website which “responds to” or resizes itself depending upon the type of device or what size browser it is being viewed on.
  2. A website which includes interactive features on every page.
  3. A website with 24/7 live chat capabilities, complete with an employee on call to field any questions.

The Answer is A.

A responsive website adapts its layout and user experience (UX) based upon the device it is being viewed on. As the width of the webpage modifies based upon the size of the browser window, corresponding elements similarly adjust to lay out in a more appropriate way.

The device itself can also inform which features should be added, removed, or modified. For example, on a mobile device, a phone number might be one of the most important elements users are looking for. Because of this, such an element may be moved from the footer to the header of the mobile site, or similarly featured.

Another example is the hover effect. A website which relies on this desktop feature will need to find another way to display that same information on a tablet or phone, as there is no mouse "hovering" to trigger this effect.

Crafting a responsive website is key to creating a more fluid, effective user experience, as current trends point to more widespread mobile usage, emphasizing the importance of optimizing webpages for each medium. 

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