'Inbound & Down'
Question of the Day

Published August 28, 2019

What is a CRM?

  1. CRM: Customer Relationship Manager
  2. CRM: Customer Related Marketing
  3. CRM: Client Retention Model

The Answer is A.

CRM stands for Customer Relationship Manager. This type of software provides a platform which allows a company to manage a database of contacts—both prospects and converted leads, as well as document daily activities, and coordinate future interactions.

A CRM is particularly useful in keeping contact information organized, and sales messages controlled. For users, a CRM is designed to make day-to-day functionality faster and far more efficient. For managers, this type of platform can provide useful analytics, as well as added visibility into both current performance and future forecasting.

One of the benefits of HubSpot is the fact that it offers clients a free CRM, allowing you to experience the basic functionality of the platform, along with a sampling of select premium features available through their paid tiers. 

Inbound and Down

Inbound Podcast

Join Jon Sasala as he breaks down digital marketing basics like this on the 'Inbound & Down' podcast, produced by Morey Creative Studios.

Apple GooglePlay iHeartRadio Spotify Stitcher TuneIn

Subscribe to the 'Inbound & Down' Question of the Day

Sign up to receive a new inbound multiple choice question delivered to your inbox every morning.

Explore more inbound learning on the 'Inbound & Down' Podcast.

Request an exploratory review today to find out how to take your business to the next level.

Contact Us