'Inbound & Down'
Question of the Day

Published February 25, 2020

What is a breadcrumb navigation?

  1. A main menu style that shows different links to different users, based on where they are on your website.
  2. A type of secondary navigation that reveals the user's location in a website's site architecture.
  3. An animated step-by-step walkthrough that demonstrates how to use your app, interface, or website.

The Answer is B.

A breadcrumb navigation is a secondary menu that provides links back to each previous page the user has navigated through, helping reveal the user's location within a website's architecture and how they got there.


Breadcrumbs can be used on any type of site, but are especially useful and common on e-commerce websites, knowledge bases, news and blog sites, and other websites with content that is grouped into categories and hierarchies.

A breadcrumb trail is useful as an extra feature, especially for users that click-through to a website inner page from search engines: it's been shown to reduce bounce rates as a result. It's also useful for accessibility purposes so users understand where they are located within your site.

That said, a breadcrumb navigation cannot replace a conventional, primary menu.

If your main menu is clear and functional, and your website does not have a lot of hierarchical content, you likely should not implement breadcrumbs. You'll run the risk of having confusing, duplicate content.

Inbound and Down

Inbound Podcast

Join Jon Sasala as he breaks down digital marketing basics like this on the 'Inbound & Down' podcast, produced by Morey Creative Studios.

Apple GooglePlay iHeartRadio Spotify Stitcher TuneIn

Subscribe to the 'Inbound & Down' Question of the Day

Sign up to receive a new inbound multiple choice question delivered to your inbox every morning.

Explore more inbound learning on the 'Inbound & Down' Podcast.

Request an exploratory review today to find out how to take your business to the next level.

Contact Us