'Inbound & Down'
Question of the Day

Published August 15, 2019

What is a 404 page?

  1. Visitors will be redirected to this page when a URL they request is "Not Found" on that domain.
  2. This is simply another name for the "About" page, and provides visitors with a description of who you are and what you do.
  3. This page is displayed when your internet connection is not strong enough to display a web page.

The Answer is A.

If you've ever used The Internet™, you've most likely encountered a 404 page at some point.

A 404 page is an error page, also known as a "Page Not Found," which indicates to the user that the page they've tried to access has since moved, was deleted, or may not have existed to begin with.

If you type in www.moreycreative.com/culture, you'll be directed to our company culture code. Type in www.moreycreative.com/catmemes,  and you'll see a 404. (Sadly, this page does not exist... yet.)

You can use 404s to catch broken links on your site and correct them, which is a valuable tool, both for SEO purposes and your visitors. As part of its functionality, HubSpot automatically creates 301 redirects when you rename or move a page or blog post; you may also elect to set manual redirects on the back end.

Of course, there are times when broken links can slip through the cracks. We find it helpful to periodically run a tool such as Broken Link Checker to scan for both 404 pages on your own website, as well as links to external sites that may also return errors.

Be sure to optimize the 404 page in such a manner as to create the best possible user experience. This means incorporating elements such as:

  • a search bar for users to try to find the content they were initially looking for
  • a "Return to Home" button
  • a full sitemap outlining the navigation
  • a listing of trending blog posts or articles
  • popular or suggested products, for e-commerce sites

Don't be afraid to add a dose of personality to these pages as well. It's an opportunity to inject your business' personality in a witty and unexpected way, turning a simple error page into a brand-ambassador of sorts.

Inbound and Down

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