Inbound & Down

Question of the Day

Published October 04, 2019

What are experience disruptors?

  1. Businesses which seek to place user experience first. 
  2. Companies that mandate multiple steps to achieve a goal. 
  3. Unruly clients who refuse to adapt to a company's protocol. 

The Answer is A.

Experience disruptors is a term that has risen in prominence of late, categorizing those businesses which seek to place user experience at the forefront by specifically addressing the expressed pain points of customers.

By looking to resolve the challenges presented, companies can ultimately be propelled to providing a higher level of service to their respective clients. Common obstacles include addressing sources of friction, creating a more personalized experience, and shifting the marketing focus to sell through customers rather than to them. 

Once these issues are addressed, their resolution becomes an integral piece of the operational strategy moving forward. Just as disruptors in the technology industry have established a reputation for shaking up the norm, so, too, do experience disruptors in assuming the role of business model innovators

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