HubSpot Design-Build Sprint

Here is what you can expect:

• Morey guides your team through our custom 3 hour information sprint
• We create a content mission statement to align sales and marketing objectives
• Negotiate the right fit HubSpot license for your organization
• We run a complete competitive analysis and detailed keyword reports
• Complete site redevelopment on the HubSpot CMS
• Our content team will “seed” the blog environment with four comprehensive blog posts in accordance with an annual content plan
• We provide a detailed overview of recommended pillar pages and supporting cluster content
• One of our strategists will assist in refining and segmenting your contact database
• Fully developed personas
• Designed marketing email templates
• Integrate with technology partners in the open API HubSpot partner community
• Make recommendations for 3rd party integrations that can augment efficiencies 
• Overhaul site content with new and/or improved copy that adheres to updated SEO standards
• Establish and implement initial lead nurturing workflows
• Train your sales team on the sales functionality whether utilizing the free CRM services or paid licenses
• Tether social media accounts for automated distribution of published content
• Add proper tagging scheme for SEO 
• Set up www forward
• Complete launch protocol complete with mobile audit
• Identify broken links and create redirects
• Implement sitemap and submit to all known search engines for indexing

Comprehensive Content Plan

In addition to crafting all core site content and the initial seed blogs, we map out a full 9-month content plan with recommended blog posts and pillar pages to be executed after the site is launched. This content plan follows the topic cluster model, outlining target keywords, difficulty, volume, titles, and deadlines. This schedule is a road map for long term organic success provided you have the resources to properly compose and execute each element. If not, you may choose to retain Morey Creative Studios in an ongoing capacity to execute that content plan along with ongoing site maintenance and support. 

This option to continue into a full retainer at a discounted rate makes the HubSpot Design-Build Sprint an attractive offer for those committed to migrating to HubSpot but hesitant to commit to a full year engagement.