There's little question that the countless technological advancements defining the Information Age have transformed us into the interconnected, largely commercialized society we are today.
With the early 2000s' debut of digital tech services now a thing of the past (or the prehistoric era in internet years; what’s a MySpace?), social media platforms such as Facebook, Twitter and LinkedIn have evolved from simply rising interests into thriving, some might argue even essential, aspects of our daily lives.
This constant evolution of digital media is a prime driver of how we communicate and distribute information. The ever-growing popularity of the internet fuels increased website browsing and digital traffic, as well as nonstop upgrades to computers and other gadgets utilized to access it.
As a result, mobile browsing has likewise gone from a relatively new concept to the primary way we choose to access the internet and social media. Smartphones and tablets have become leading digital interfaces, and mobile search activity now surpasses that of desktop, by a landslide.
With more and more consumers now accessing services and products to meet their needs via mobile devices, it’s critical that digital marketers reflect this trend by optimizing for mobile reach.
Why is it so important?
Buyers Have All the Power.
As inbound marketers, we know that a prime component of our growth and success is our commitment to understanding the logical connection between inbound marketing and sales enablement. Fully comprehending consumers' perspectives and what drives their thought processes toward particular purchases assists in this quest, helping us to effectively identify, target and reach these potential customers with valuable content that will likely convert.
Since The Buyer's Journey guides our marketing strategies toward optimal results, and much of this website-based process is now done via mobile browsing, ensuring your website is mobile-friendly should be a top priority for success.
A New Concept for Web Developers to Tackle.
With mobile browsing being the prime method for over three-quarters of today's web users, it's important for developers to acknowledge this new trend and modify their skills accordingly. Site builders can optimize their website's mobile presence by adding elements to create transparency on all browsing platforms. Tap targets, optimized images, condensed forms, smaller CTA's, larger text size, and simplified visual aesthetics suitable for scrolling on the go are just a few options for developers to be mindful of.
Even Google’s Doing it.
With substantial breakthroughs in digital media and mobile browsing, adapting to such changes to enhance your website’s user experience has become more than a passing suggestion. Search engines like Google have already begun embracing the mobile revolution. With the launch Google's of mobile-first indexing, the leading search engine will be indexing mobile versions of websites to inform their results—further underscoring the importance of effective optimization.
"To recap, our crawling, indexing, and ranking systems have typically used the desktop version of a page's content, which may cause issues for mobile searchers when that version is vastly different from the mobile version," states Google's official announcement. "Mobile-first indexing means that we'll use the mobile version of the page for indexing and ranking, to better help our–primarily mobile–users find what they're looking for."
Another Chance to Boost Your SEO.
To reiterate: Now that Google is better facilitating mobile browsing, implementing strategies to maximize associated opportunities is a no-brainer. By optimizing for mobile, you’ll increase your chances for higher rankings on Google’s results pages, as well as any resulting increased traffic.
The Importance of Mobile is Only Rising.
Sure, the current benefits of going mobile are fantastic, but its future will supply even bigger perks. In upcoming years, mobile browsing is expected to surge, with the total number of worldwide smartphone users projected to reach 2.87 billion by 2020.
The sooner you optimize for mobile, therefore, the better advantage with your site reach potential at a time when users are available by the billions.
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