Wait—What Is HubSpot?

Danielle Esposito

Danielle Esposito
Published August 14, 2017


You've heard the word before: "HubSpot."

It's been tossed around marketing meetings, and surely you've seen some talk about it on the internetbut you aren't entirely sure what it is. You know it has something to do with inbound marketing, but what, exactly?

Luckily for you, we've explained it a few different ways.

CONSIDER THIS the 'pick-your-own-adventure' of HubSpot explanations.

Our company president told us a really funny story once, about how he explained HubSpot to his 9-year-old, and another time, we produced an episode of our podcast, Inbound & Down: The Art and Science of Inbound Marketing, titled "Intro to HubSpot."

Today, we're just going to write it all outbut first, we'll share this video with you:



So, according to HubSpot, it's an "inbound marketing and sales software that helps companies attract visitors, convert leads, and close customers."

Okay, wonderful. But what does that actually mean?

In the physical sense, HubSpot is a platform that helps companies execute marketing and sales efforts, from initial contact, through nurturing, to closing. On the content production and marketing side, you can control your blogging, e-mail workflows, website pages, landing pages, campaigns, and content offers. You can track keywords, analyze data, view competitors, and deep dive into your traffic. You can share content to your social media accounts, and get a bird's-eye view of who interacts with your posts. You can discover which pages on your website are performing the best, and which ones need some extra love.

Essentially, HubSpot has your back. It ensures you're following all the best practices, and continuously evolves with the industry.

But there's SO MUCH more to HubSpot than being a fancy tool.

More than merely being a powerful software platform, HubSpot is a culturea full-fledged ideology and methodology on how to approach marketing in the modern, digital world.

HubSpot founder Brian Halligan did coin the term "Inbound Marketing," after all.

When you buy into HubSpot as a platform, you're also buying into their philosophy: the customer always comes first, quality outweighs quantity, and companies must shift their marketing efforts as buyers' behaviors change and mold over time.

To help you understand all this even more, HubSpot offers certifications through its educational division, HubSpot Academy. Whether you're looking to become certified in Inbound Marketing, Email Marketing, Growth-Driven Design, Client Management, or a variety of other specializations, you'll learn from industry experts through a series of videos, quizzes and exams.

In a world increasingly shaped by technology and the internet, where customers possess the buying power, HubSpot is committed to demonstrating to companies how they can still be successful by winning the inbound marketing game, and gaining customers, and evangelists, for life. 

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