On this episode of "Inbound & Down," co-hosts Jon Sasala and Danielle Esposito of Morey Publishing (along with a very special guest) discuss how to get the most out of your content through "upcycling." They discuss how to do it, why it's beneficial, and explain how they've upcycled their clients' content.
Creating new content is not only time-consuming, but expensive. So, why not revisit the amazing content you’ve already created and repurpose it? Yes, you can do it, and no, it's not being lazy. It's called "upcycling," and is extremely effective.
In simple terms, upcycling is converting your existing content into multiple formats to make it as, or even more, valuable.
"You're taking your most successful pieces and figuring out new ways for your audience to consume it," explains Danielle Esposito, Morey Publishing's senior inbound strategist.
It's creating (and sharing) new content, without having to create new content, so it saves you valuable time, and has many other benefits:
It's great for SEO.
It extends reach without oversharing your content.
It enables you to focus on creating the best content, rather than creating lower-quality content more often.
It respects the various learning styles of your audience.
So, how do you upcycle? You've created this awesome, really comprehensive, 10x blog post packed with valuable information. It's been really successful. It's gotten a ton of views, new contacts, and has even generated some sales.
Don't just leave it as is, upcycle it!
Turn your content into an infographic, podcast, or video.
Extract quotes or statistics to share on social media.