On this episode of 'Inbound & Down,' host Jon Sasala sits down with the Go-to-Market Lead (Web & CMS Hub) for HubSpot, Luke Summerfield to chat about the inbound marketing company's brand new Content Management System (CMS) Hub and his Growth-Driven Design initiatives.
Luke Summerfield—a true HubSpot celebrity—began his career working at an agency, just like many of us. Initially a traditional web agency, Savvy Panda purchased HubSpot to grow leads, but the relationship soon developed into what Summerfield calls "a picture-perfect HubSpot partner story." Savvy Panda's success with the software led to its partnership with HubSpot and eventual acquisition by partner agency Square 2.
From Inbound Agency to HubSpotter
Summerfield began his career with HubSpot more than 5 years ago, working in areas ranging from HubSpot Agency Partner Channel Team to the famed Growth Driven Design (GDD) and now CMS Hub, which he occupies today.
Summerfield's founding of GDD is what rocketed him to HubSpot stardom. According to its website, GDD "is a smarter approach to web design that eliminates all of the headaches and drives optimal results using data."
The process consists of three stages:
- Strategy (10–14 Days)
- Launch Pad (60–90 Days)
- Continuous Improvement (14 Day Sprints)
GDD allows you to launch a website in a more cost-effective and efficient way than traditional practices, while creating a product that provides a superior user experience.
Realizing there are always opportunities for growth and progress, Summerfield did not rest on his laurels.
"Once Growth Driven design was in a good spot, I shifted gears and started really focusing on the developers that were building on HubSpot, for about two years. We launched a ton of initiatives there, put things in a lot better place," says Summerfield.
He continues: "HubSpot invested so heavily in developers where we have teams and teams of people now—that's all they work on—and so almost all my work got handed off to those people that are doing way better with it now than I ever could, which now frees my time up to focus on CMS Hub."
HubSpot's CMS Hub
Initially known for its marketing software offering (referred to as Marketing Hub), HubSpot expanded to include Sales Hub, Service Hub and now CMS Hub. Through its expansive offerings, HubSpot is now a force to be reckoned with, having been ranked the fourth best software company in the world by the software review site G2. The release of the CMS Hub only solidifies its position in this highly competitive industry.
At a top level, HubSpot defines CMS as "a software application that allows users to build and manage a website without having to code it from scratch, or know how to code at all."
There are several CMS offerings on the market, including familiar names such as WordPress, Joomla, Drupal. It's this writer's opinion that none are as sophisticated, sleek, and powerful as the HubSpot CMS. It's not a new product, but rather a supercharged version that makes web design accessible to businesses large and small.
"We believe that modern CMS' should enable the teams to get their work done and to drive results on their own," Summerfield says.
Morey Creative Studios' Design Director Jon Chim wrote an extremely comprehensive article detailing the functionality of the CMS, including the new features rolled out with the CMS Hub. Read: Why You Should Build Your Website on the HubSpot CMS Hub.
As an overview, the new CMS Hub offers two tiers: Pro and Enterprise. The tiers allow for flexibility of the experience for both marketers and developers.
At both levels, developers can create templates and themes for marketers to use and customize without hassle, increasing efficiencies all around. There is also much more dev functionality with the addition of serverless functions on the enterprise tier.
Of course, this only touches the surface of its capabilities. It stands to be stated that some of the most advanced and competitive features offered by the CMS revolve around security and maintenance (or rather lack thereof).
Summerfield sums it up, saying: "Modern CMS' are built on a SaaS platform. Just like every other software category there is, for some reason, the website world is still not in the SaaS mentality. Modern CMS' are built on SaaS where all the maintenance, all the updates, all the security is just handled for you. You don't even have to stress about it, and that frees your team's time up to focus on delivering value to the customer, not trying to update, manage and deal with this crazy system."
The CMS Hub is available now, and is a must-have for any digital team.
- Growth Driven Design
- Growth Driven Design Certification
- Growth Driven Design Agency Certification
- HubSpot CMS Hub
- What Is a CMS and Why Should You Care?
- Why You Should Build Your Website on the HubSpot CMS Hub
- HubSpot CMS Themes
- Event Recap: CMS Hub Lunch, Learn & AMA for Developers
Do you have questions about the new CMS Hub? Send them to firstname.lastname@example.org.
This episode of Inbound & Down is sponsored by AudioEye, an industry-leading software solution provider delivering website accessibility compliance to businesses of all sizes. Check out AudioEye's brand new website and service model today.
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