'Inbound & Down' S04 E14: SEOtastic.

Sage Levene

Sage Levene
Published April 11, 2019

'Inbound & Down' S4 E14: SEOtastic

On this episode of 'Inbound & Down,' co-hosts Jon Sasala and Danielle Esposito walk through seven of the best practices for successful SEO.

Search Engine Optimization (SEO) is one of the most important disciplines in the marketing field. It's a constant topic of conversation in the office, and we've written numerous blogs about it—one being 7 Benefits of Common SEO Best Practices, written by our very own hostess with the mostess, Danielle.

On this episode, we outlined and expanded on these seven tips:

1. Having a well-designed, responsive site
The site he was browsing was not optimized for mobile.

52.2% of all web traffic comes from mobile. If your site doesn't look great and/or perform well on mobile, it will suffer.

2. Creating high quality + well-researched content

This speaks for itself. Make sure to write your pieces from research, not from memory, and use reputable sources.

3. Focusing on topic clusters over keywords

There needs to be a clear, overarching topic in mind. Write for an entire topic, rather than for one keyword. 

4. Creating crawlable URLs + clear content mapping

Your website needs a hierarchy so it's easily crawlable and navigable. For example, if you're an ecommerce website, all categories and products need to be organized appropriately.

5. Investigating the SERP to find user intent + Google relevancy

Google the keyword you want to rank for and see what comes up. You might think of a seemingly perfect keyword, but upon searching realize it's too much of a long shot.

6. Optimizing for page speed

There are many ways to optimize for page speed, including minifying your CSS, pre-rendering your JavaScript, lazy loading, optimizing your images, etc. This best practice is decidedly the most time intensive, but also one of the most important. If a site page doesn't load quickly, you're guaranteed to lose visitors.

7. Adding schema nametags

Ah, our old pal. We decided to rename schema and call it nametags because schema is just too spooky of a word. We're only half kidding. Schema/nametags is a coded declaration of what the page is—e.g. 'this is the featured image,' 'this is the author.' (Read Jon's intense schema breakdown here.)

These are only a small smattering of SEO tips out there, but they are our favorites❤️. Tune in for a comprehensive and detailed (and not at all beer-fueled) breakdown of these best practices! 

Kujo Imperial Coffee StoutBeer Update

If you're following along at home, this episode's coffee-themed beer is the Kujo Imperial Coffee Stout by Flying Dog Brewery. I rated it a 3.75/5 on Untappd 🍻.



Key Takeaways:

  • See above! And below. And probably over there in the sidebar too ->. We talk about SEO a lot. Almost like it's our jobs?

Episode References:

Have an SEO question or a beer recommendation? Comment below, or email us at inbound@moreycreative.com

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