'Inbound & Down' S04 E13: Coffee Talk

Sage Levene

Sage Levene
Published April 01, 2019

'Inbound & Down' S04 E13: Coffee Talk

On this episode of 'Inbound & Down,' co-hosts Jon Sasala and Danielle Esposito talk about the most important part of any marketer or designer's day—coffee.

"With enough coffee, anything is possible."
A decorative throw pillow, somewhere.

We are a big coffee office. It may not be mentioned in our culture code—though it's so important that I had to check—but essentially (and I'm not being hyperbolic), it is the heart and soul of our organization, and I'm fairly confident it's keeping me alive.

We may need to update this.


While in the office we can all agree that we love coffee, we do disagree on what coffee. Jon and myself are Starbucks snobs. Danielle is so diehard Dunkin' that they follow her on Instagram. We knew it wouldn't be fair to the general audience to argue for 20 minutes about what tastes better, as it is personal and technically an opinion. Fortunately, Jon was able to commission a "Pew Research Center Quinnipiac Poll" of Every Office-Employed Person in America to get the results.

We reviewed the most important brands/coffee producers to see where public opinion lies. Here are the results:

  • Gas Station Coffee
  • Office Cafe
  • Coffee Truck
  • 7/11 
  • Yesterday's Floater (aka Coffee From Yesterday)
  • Dunkin' Box O' Joe/Starbucks Traveler
  • Office Pot
  • Keurig
  • Office Espresso
  • Dunkin'/Starbucks
  • Surprise Starbucks (when someone brings you Starbucks and you weren't expecting it)

Most-Preferred Office Coffee

Most Preferred Office Coffee

No arguing there, right? Indisputably, all percentages add up to 100%. Cold, hard, facts.

Okay, FINE. Jon may have fashioned this whole survey from imagination. Compared to this true survey though, he wasn't far off.

Share of coffee consumption in the United States in 2018, by type of coffee

Share of coffee consumption in the United States in 2018, by type of coffee

Did we come to a resolution? No. But, did we learn anything? Also no. As a bonus, and to make up for tricking you with a fake survey to convince you to believe in our Starbucks agenda, here are a few fun facts about coffee that we didn't discuss on the episode:

  • Approximately 125 million people depend on coffee for their livelihoods. Fairtrade Foundation
  • Coffee is grown in 50+ countries. National Coffee Association
  • The largest cup of coffee contained 4,758.28 gallons. Guinness World Records
  • Coffee has a surprising number of health benefits, including lowering the risk of diseases such as dementia, Parkinson's and Alzheimer's, Type 2 diabetes, and more. Healthline
  •  Starbucks is better than Dunkin'. Sage Levene

Dale Cooper

I think that about rounds it out—the five most important facts about coffee—again, all true. For all of the above, and so much more coffee banter, tune into this week's episode. ☕





Key Takeaways From This Episode:

  • Coffee is good!


Episode References:


Did we forget your favorite brand of coffee, or method of coffee production? Comment below, or email us at inbound@moreycreative.com

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