'Inbound & Down' S04 E05: The Morey Creative Culture Code

Sage Levene

Sage Levene
Published November 21, 2018

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On this episode of 'Inbound & Down,' co-hosts Jon Sasala and Danielle Esposito are joined by special guest and Morey Creative Strategist Ashanti Heyward to discuss the Morey Creative Culture Code.


The Morey Creative Culture Code.

This is what makes Morey, Morey. It's who we are, how we think, act, and treat each other and our clients. The development process was a collective one—no one person decided our values.

As a team (or family, you pick) we sat together and identified what core values we embody. Not those we strive to embody, but the existing ones. We picked out the characteristics of our coworkers that we admired, and those that made them successful in their roles and were integral to our environment.

We noticed that all of the qualities we brainstormed had a unifying thread—that we give a sh!t. (We sorta love saying that, btw.) Every value we identified existed because collectively, we gave (and continue to give) a s%#t about each other, and the success of our clients. That's how we created our master value, and realized the heart of who we are.

Then, we took all of these and narrowed them down to our 5 Main Values and Master Value. These aren't the only part of our culture code, but they're the backbone—the tl;dr if you will.

They are as follows: 

1. We are hungry.

Hungry to learn and willing to teach. 

We love what we do, and truly want to be the best. Because of this, we are always looking for ways to improve. As we grow and evolve, we share our knowledge, making the team stronger and inspiring even more curiosity and hunger.

We are driven, curious and passionate people.

2. We are thoughtful.

More than just kind-hearted, we are meticulous, thorough and holistic in our approach.

We don’t just run through a list of assignments. We consider everything we do, and ask ourselves: "How might this impact other elements of the process? What is the experience, from start to finish? Could this be simpler? Will others be able to step in and understand the logic?"

We are proactive, considerate, thorough, holistic thinkers.

3. We are empathetic.

Beyond understanding other perspectives, empathy is considering and acting with those perspectives in mind.

Empathy for our clients. Fully understanding why our clients pay us. They look to us for assistance with things they have difficulty achieving on their own.

Empathy for our users. It's kind of like what Google is looking for: User Experience First. The reader's time is more important that our own.

Empathy for each other. Considering our co-workers' time helps us all move faster. 

4. We are accountable.

We take on the responsibility of our clients' success. And we take it personally.

We do not mind making mistakes. We do mind repeating them. Each mistake carries a lesson, and learning is what makes us great. We do not expect perfection. We do expect accountability.

We are reliable, responsible and steadfast.

5. We are balanced.

Well-rounded individuals make a team unstoppable.

We make time to enjoy the little things so we are better prepared to address the big things. Time for work, time for family, time for education and time for ourselves. Happy and healthy because... Happy Employees = Happier Clients.

We are well-rounded, unwavering and calm under pressure.

Our Master Value

We give a s%#t. Hanky

Whoa. Sorry to be so blunt, but it's so true. Almost all our values are derived from the undeniable fact that we really, really care.

That's what makes this our Master Value. 

To learn more about our culture code, read it in its entirety here, or tune into this week's episode, where we dive deep, and discuss our favorite values. (Spoiler Alert: Jon's favorite value is all of them.)

Key Takeaways From This Episode:

  • Culture isn't manufactured, it's something that develops organically through peer-to-peer relationships. Chances are, it's already there. If that's the case, write it down. Capture what makes your company special and successful. This will help your company attract the right hires, and the right clients.


Questions about developing your own culture code? Comment below, or email us at inbound@moreycreative.com

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