On this episode of 'Inbound & Down,' co-hosts Jon Sasala and Danielle Esposito discuss helpful Google Chrome extensions (or plug-ins, as we like to call them) all digital marketers should know and utilize.
As digital marketers, there are plenty of tools available to help make sure we're effectively implementing our research and strategies. Google Chrome extensions provide a wide range of tools for designers and content producers alike, and many of these are free.
"A lot of companies, a lot of websites, a lot of SaaS companies develop plug-ins [extensions] so that you can do things right there in your browser," explains Jon Sasala, creative director at Morey Creative Studios.
Here's a list of Morey Creative Studios' favorite Google Chrome extensions for digital marketers:
You've heard Danielle say how much she loves Moz, so it's no surprise that its Chrome extension is first on this list. The MozBar is a SEO extension that provides the page and domain authority for any post. If you pay for a Moz account, you'll also get additional features, such as page analysis and link metrics.
Hunter crawls company websites and collects employees' email addresses. We recommend cross-referencing this contact information, however, to ensure you're reaching out to the correct person.
Chromecast devices project whatever's on your computer monitor directly to the television screen. This is helpful if you're making a presentation to your team.
4. Awesome Screenshot
A rolling screen-grab extension, Awesome Screenshot captures an entire web page.
5. ColorPick EyeDropper
Great for web designers, this extension replicates the specific hues of web pages via color values.
6. Page Ruler
Page Ruler quantifies the pixel dimensions and positioning of any image, enabling users to measure elements on any web page.
7. Check My Links
The Check My Links extension crawls a web page to identify broken links.
"If you are looking to build links, you can go on a page and see if there's any broken links, and then if you find a broken link, you can shoot them an email and say, 'This is broken link I have a piece that would work perfectly for it,'" explains Danielle Esposito, senior strategist at Morey Creative Studios.
This extension instantly opens each (search engine results page) SERP in individual tabs. This is great for content strategy and/or pillar page planning, since it identifies exactly what pages are already ranking for the keywords you're trying to go after.
9. HubSpot Collect
Rather than relying on copying and pasting, HubSpot Collect helps content marketers clip content ideas from different websites and import Google Docs right into HubSpot.
Pocket organizes bookmarks from various websites in one centralized place and facilitates integration with other services, such as social media, for example.
Developed by Wistia, Soapbox makes it free and easy to record yourself via your computer monitor. Afterwards, edit the video and choose its formatting. It's a great way to share or connect with your team and/or clients on a more personal level.
BuzzSumo's extension tallies social share counts for any page or website, without having to visit these sites.
WooRank's extension provides a detailed SEO report for any given website, and SEO tips to help your website rank #1 in Google SERPs.
Say goodbye to publishing errors! Grammarly detects various spelling and grammatical mistakes anywhere you're writing on the web, to improve your content.
Whether you're managing clients or your own accounts across various platforms, keeping track of your passwords can be a headache. LastPass manages these in one spot, so you don't have to remember.
Although Revue isn't free, it enables users to collect specific articles and links in one centralized area, while browsing. Then, you can easily curate a newsletter comprised of those articles to send to your contacts!
Have some great Chrome Extensions that we missed? Comment below to let us know!
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