Published January 30, 2018
On this season three opener of 'Inbound & Down,' co-hosts Jon Sasala and Danielle Esposito explain how the recent repeal of net neutrality may impact digital marketing.
On December 14, 2017 the FCC (Federal Communications Commission) voted to repeal net neutrality. This decision not only impacts our everyday access to the internet, but also how we approach digital marketing—SEO, in particular.
Simply put, it means there's equality across the entire internet. It's the principle that all internet service providers (ISPs), such as Verizon and Comcast, must provide all websites and internet users with the same access. Under Net Neutrality regulations, these ISPs cannot regulate download speed or favor or restrict specific websites or content, creating an equal playing field for customers and websites alike.
The equal playing field Net Neutrality promotes is important to digital marketers for a number of reasons:
Without Net Neutrality, ISPs are unregulated and maintain complete control over internet access. So, what does this mean for the future of the internet?
If you think about it, all of the search engine optimization (SEO) digital marketers implement is made possible by a neutral internet. Without Net Neutrality, these efforts may be useless if your website won't load, or even show up in some consumers' search engine results pages (SERPs). While this is a layered and complicated subject, here's how the repeal of Net Neutrality can affect your digital marketing:
Have any questions or topic suggestions? Comment below, or email us at email@example.com.