On this episode of "Inbound & Down," co-hosts Jon Sasala and Danielle Esposito join Morey Publishing President Jed Morey on the road in Boston at inbound marketing platform HubSpot's annual Inbound conference. In this first installment of what will become a miniseries based upon their extraordinary experiences at Inbound, the team discusses several of their greatest takeaways.
As inbound marketers at HubSpot partner agency Morey Publishing, our job responsibilities vary. We write killer content, crush SEO, generate qualified leads, develop beautiful (and functional) websites, enable our clients to manage their sales—the list goes on and on. While we're great at what we do, we also know it'd be inaccurate to say we're absolute experts.
Digital technology is becoming more and more important to companies, both big and small. It's likewise blatantly apparent that what worked 20 years ago in marketing simply doesn't work today. Consumers are busier, more impatient, and more aware of marketing tactics than ever, making our job a little more difficult. But we're up for the challenge!
To ensure we're staying on top of our industry's best practices to create comprehensive and effective strategies for our clients, we have to continue learning. From articles and webinars, to our favorite show, "Whiteboard Friday," we take time each day to learn about all the latest trends and methods. Our favorite time of the year, however, is always Inbound.
"A big part of Inbound, a big part of HubSpot, and a big part of learning this new discipline is that you have to always be learning, because the future is today," explains Morey. "We're in it and everything is changing, it is a completely dynamic environment, and if we're not dedicating 'x' amount of time to learning the craft and figuring out what's next on our clients' behalf, then we're falling behind."
At Inbound, we're surrounded by thousands of like-minded individuals all as eager to listen, learn, and adapt as we are. We listen to brilliant thought leaders discuss the newest trends, most effective practices, and innovative products. We learn strategy, how to be more creative, yet practical, and ways to help our clients' businesses grow. We acquire the tools we need to not only become better marketers, but a better agency, overall. We leave each year full of new ideas, and determined to evolve with our industry.
It's in our nature to help other companies grow, which is why we can't keep what we learned at Inbound 2017 to ourselves. Our upcoming miniseries will be filled with our favorite insights, from SEO to Account-Based Marketing, and we'll discuss everything you need to know about how to become a better inbound marketer.