On this episode of 'Inbound & Down,' co-hosts Jon Sasala and Danielle Esposito delve into resource pillar pages, and break down the most efficient way to create them.
What exactly are resource pillar pages, you ask?
These are mega-posts that are heavy on internal links, and serve as reference pages for your overall content. Pillar pages differ from the regular blogs, which are smaller pieces of the larger puzzle—each one has a unique purpose, but they all fit together to convey the full picture.
The resource pillar page is that all-encompassing portrait, a comprehensive guide of the keywords and head terms you’re looking to rank for. It answers the questions most frequently asked by consumers and potential customers about specific topics, and provides context, value and depth.
If you’re unsure where to start, look no further! This episode (and post) reverse engineers the process to explain how to effectively create a resource pillar page.
1. Determine Head Terms
Head terms are one or two words that support your product or services, and have a high volume of monthly searches.
2. Identify Core Topics
These are more in-depth than your regular satellite blogs, but less comprehensive than the overall resource pillar. You want to rank for these topics.
3. Source Subtopic Content to Form Your Topic Clusters
Core topics should be reinforced with subtopic content. These are your pieces of the puzzle, the satellite blogs helping to paint that larger picture.
4. Build Your Pillar Page
Now that you have your map, it’s time to create the page. Follow best practices, and you’re sure to have a killer piece. These include creating an anchor-linked table of contents, social sharing buttons, and sections for core topics.
Key Takeaways From This Episode:
Resource pillar pages (or 'caterpillars,' as they are known in-house) are comprehensive reference pages of related content—so you likely already have much of the source material needed to create one.
- 'Inbound & Down' S02 E02: Mapping Your 10x Pillar Page
- Trailblazing Your Client’s Content Marketing Strategy
Questions about creating a resource pillar page? Comment below, or email us at email@example.com.
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