'Inbound & Down' S03 E16: Content Mission Statements

Sage Levene

Sage Levene
Published August 01, 2018

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On this episode of 'Inbound & Down,' co-hosts Jon Sasala and Danielle Esposito discuss how content mission statements can improve your company's content, and we celebrate our 50th Episode!


Client Mission Statements

Three Months Later...we're still talking about Justin Champion's 'Trailblazing Your Client's Content Marketing Strategy' webinar. The principal content "professor" at HubSpot Academy, Justin introduced some amazing new concepts that we've put into place here at Morey Creative Studios, one of them being content mission statements.

A content mission statement's purpose is to declare exactly what your content is intended to provide so you avoid wasting resources on content not aligned with your goals. 

As a creator, this enables you to boil down your process and say, "I’m not producing content because I want people to buy my product. I’m producing content because I want readers to understand this." A template was created to help ensure the process of creating your statement is simple and straightforward.

The Template

We market/sell [insert your product/service]. However, when it comes to our content strategy it’s not about marketing/selling [insert your product/service], it’s about the idea that everyone should know [insert thought leadership knowledge relevant to your product/service].

Your shiny new content mission statement will help make sure every piece of content reflects your overall business mission statement, too.

To learn more about how we applied this process to create a mission statement for a client, explore our piece covering Justin's webinar more in depth. 

Time to Celebrate

This is our 50th episode of Inbound & Down! A huge Team Morey Thank You to everyone who listens, reads and interacts with our podcast, and Big Ups to our in-house crew, who dedicate the time and expertise so critical to creating this beautiful, extraordinary creature. 

Here's to the first 50, and 50 more!! ❤️ 

Key Takeaways From This Episode:

  • A content mission statement is an abridged version of what your content is intended to provide, and if you’re not sure where to start with your mission statement, follow the template!


Questions about content mission statements? Comment below, or email us at inbound@moreycreative.com.

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