'Inbound & Down' S03 E10: How Hives Have Transformed Our Company Culture

Sage Levene

Sage Levene
Published May 03, 2018

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On this episode of 'Inbound & Down,' co-hosts Jon Sasala and Danielle Esposito discuss the Hive structure that has been implemented at Morey Creative Studios.


Hives at Morey Creative Studios 

Since the beginning of the year, Morey Creative Studios has revamped many aspects of our team's day-to-day operations. These changes range from something big, such as implementing our company Culture Code, to something seemingly small, like shuffling around which employees work with which clients.

Today we'll explore this seemingly small change that’s had an enormously positive impact on our company.

What I’m casually calling a "shuffle" was actually the in-depth process of transforming our company structure into what are called "Hives."

A Hive is a collection of team members who work on specific clients together.

Rather than dedicating solely one individual to a client, multiple team members are assigned. This creates a network of relationships, and communicates to the client that they are being taken seriously, that their concerns will be heard and addressed, and they have multiple people to handle their requests.

Hives can contain any number of members, depending on the size of the company. At Morey Creative, we break down Hives into four main people: a senior designer, senior strategist, junior designer and junior strategist. These senior-junior pairings facilitate a mentoring process for newer employees. These seniors and juniors work very closely together, with the latter constantly learning from the former, and combined, serving as each other’s backup if one needs assistance with a project.

After a period of time, (approximately three years here), we have what’s called a "Rip & Bump."

A "Rip"
occurs once we have enough clients filling Hives that we can justify building out another. The "Bump" is boosting up of a junior from an existing Hive to become the senior of the new Hive.

The rip and bump allows us to clearly establish and outline an employee’s growth potential. When a new hire is brought on, they’re therefore able to see the structure and know that they will serve as a junior for a set amount of time, before moving onto a senior in their own Hive. All this ripping and bumping also helps the company grow. When juniors are bumped, for example, it enables a new junior to be brought on, who in turn, will eventually become a senior, and so forth.

Each Hive meets two to three times a week to get everyone on the same page. It’s good to "Hive" to discuss clients, and what team members are doing in regards to their account.

In addition to individual Hive meetings, there is a company-wide "Swarm," twice a month.

This is where all Hives, and even non-Hive personnel, meet to discuss the company and the clients—basically anything and everything that has been going on. These all-encompassing meetings foster transparency, troubleshooting, and general camaraderie.

We’ve been having great success with our Hive structures. The communication between coworkers is more free-flowing, and open, than ever before, and our clients reap the benefits.

For a more in-depth discussion about Hives, crank up this week’s episode!

Key Takeaways From This Episode:

  • A Hive is a collection of team members that are dedicated to specific clients, and its structure promotes growth for not only the individual employees, but for the company, as a whole.
  • Since implementing Hives at Morey Creative, we've noticed a lot more organization, and a heightened team mentality.


Questions about creating a Hive structure at your company? Comment below, or email us at inbound@moreycreative.com.

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