Understanding Bounce Rates and How You Can Improve Them

'Inbound & Down' S03 E08: Understanding Bounce Rates and How You Can Improve Them

Published April 04, 2018

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On this episode of 'Inbound & Down,' co-hosts Jon Sasala and Danielle Esposito discuss the differences between bounce rates and pogo-sticking, and how to improve your website to lower these numbers.

Bounce rates are important metrics that can inform important decisions you make for your business. But do you know what they really mean? The crew provides a helpful explainer.

Bounce Rates

These measure the percentage of visitors who come to a website and leave without viewing any other pages.

If a visitor comes to your webpage and reads it entirely, watches a video, or even fills out a form, but then clicks the back button or closes the window, it still counts as a bounce. Only one webpage was loaded, and only one event was triggered.

Pogo-Sticking

This is when a visitor comes to your webpage and immediately clicks the back button. This also counts as a bounce.

How To Improve

It's important to pay attention to what could be causing these bounces, and actively improve the experience on your website for visitors accordingly, to try and lower them. Adhering to best SEO practices can prove invaluable in this quest.

Key Takeaways From This Episode:

  • Bounce rates are the percentage of visitors who come to your website and leave without going to any other pages on your website—but they can be misleading if you’re not correctly setting up Google Analytics.

  • Bounce rates are not the same as pogo-sticking.

  • You can improve your pages to get your visitors to stay longer and click through to other pages. It’s also important to optimize your pages to reduce your bounce rates.

Resources:

Questions about bounce rates? Comment below, or email us at inbound@moreycreative.com.

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