Published March 09, 2018
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On this episode of 'Inbound & Down,' co-hosts Jon Sasala and Danielle Esposito are joined by Morey Creative Studios President Jed Morey for a discussion about the importance of creating a strategic plan for sustained growth.
The United States is currently at the tail end of the largest and longest economic growth cycle in recorded history, which has made corporations of all sizes strong and profitable. Inevitably, however, this unprecedented fiscal expansion must end.
Since such cycles naturally fluctuate, it's likely we are heading toward an economic downturn. From a C-Suite vantage point, this underscores the necessity of establishing a strategic plan for growth to ensure success, even in the case of a recession.
For businesses striving to achieve sustainable growth, now is the time to double down on marketing and sales processes—while you're financially comfortable, in anticipation of a slowdown. By strategically assessing and expending revenue, you can position your business to be stronger in the future.
Jed Morey, president of New York-based inbound marketing and sales retention Platinum HubSpot Partner Agency Morey Creative Studios, suggests deleveraging balance sheets to be well-positioned for additional financing in the chance of an economic slide. This is also an opportunity to invest in new technology, people and processes.
Investing in your marketing is also an important piece of the puzzle when creating a strategic plan for growth. The sooner you implement an effective marketing strategy, the sooner you'll rank within search engines for critical keywords that can attract traffic to your site, generate leads and convert customers.
Every business needs a differentiator, but unless its specialty is effectively communicated to potential customers, it doesn't matter. This is why a cohesive content strategy is vital. If you're not creating content that explains to the public (and search engines) what you do and why you're better, then no one will find you or become customers.
"What makes a company scalable is when you can replicate successful practices and processes and teach them to other people that you bring onto your organization," explains Morey.
Invest the time and money into finding the right people and implementing effective processes to create a scalable business model.
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