On this episode of 'Inbound & Down,' co-hosts Jon Sasala and Danielle Esposito are joined by the show's engineer, Michael Conforti, to discuss how businesses can leverage Facebook Live to their advantage.
If your company isn't utilizing video, it needs to, immediately.
Video has become an essential component of any successful marketing campaign. Not only do consumers want to see more videos, but the medium actually delivers effective results. A recent post by conversion rate optimization blog OptinMonster cites a study by tech services company Aberdeen Group finding that video helped marketers achieve a 54-percent increase in brand awareness and generate 66-percent more qualified leads per year!
Not all videos require elaborate production techniques, expensive equipment, or advanced editing skills, either. There are easy-to-implement, cost-effective video strategies every business can follow for fantastic results, such as Facebook Live—the social media platform's live, real-time, video streaming service.
According to tech news site The Verge, Facebook says one in every five videos shared through its network are live streams. Used by social influencers, bloggers, and Fortune 500 companies alike, Facebook Live has transformed the way brands interact with consumers.
For all the aforementioned reasons and many more, it's worth it for businesses to stream Facebook Live clips via their company profile. While services such as Open Broadcaster Software (OBS) can help curate a Facebook Live stream with added design elements, it's not necessary. A simple smartphone is an adequate, low-budget alternative, but just make sure the picture is clear—low-budget doesn't have to mean low-quality!
Inbound and Down recording the next batch of episodes.Posted by Morey Creative Studios on Tuesday, February 13, 2018
Live, real-time content attracts, connects, and engages audiences, while also driving traffic to its social media account (and hopefully, its website). Facebook has been pushing this for years, and according to a 2016 article in Wired, these videos were fueling 10 times more comments on users' pages, even back then!
The "live" aspect of all this also enables real-time engagement tracking, including likes, reactions, shares, mentions and comments. These valuable insights can help businesses evolve content strategies, accordingly.
Facebook Live can deliver a variety of information, but make sure it's content that your audience will find useful.
Here Are Several Ways How Your Business Can Leverage Facebook Live:
- Promote events
- Host in-depth discussions on relevant topics
- Give viewers a visual tour inside your business
- Introduce new products
- Share product tips
- Discuss the latest industry trends
Key Takeaways From This Episode:
- Facebook Live is an easy and cost-effective way to add video to your marketing strategy.
- It facilitates greater engagement with viewers and clients.
- Every type of business can leverage Facebook Live; it's just a matter of deciding the most effective strategy.
- U.S. News Beat "America's Black Hole: Indefinite Detention, Torture & Terror at Guantanamo Bay"
- 'Inbound & Down' S02 E09: "If You're Not Creating Videos You're Falling Behind"
- The NY Hip Hop Report
- White Board Friday
- Open Broadcaster Software (OBS)
Questions? Open to sharing unique ways you've implemented Facebook Live into your marketing strategy? Comment below, or email us at firstname.lastname@example.org.
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